Award Recognizes the Company's Exceptional Marketing Efforts
SALT LAKE CITY--(BUSINESS WIRE)--
HealthEquity, Inc. (NASDAQ: HQY) announced that it was honored by the
American Marketing Association (AMA) Utah Chapter with the distinction
of "Best Marketing Team of the Year." HealthEquity and fellow winners
were recognized at the Utah Marketing Awards banquet on November 11 in
Salt Lake City. Winning this award celebrates HealthEquity's continued
industry-leading marketing strategies in helping Americans spend
intelligently and save wisely for health care.
"We're honored to receive such recognition by the esteemed American
Marketing Association Utah Chapter," said Cody Dingus, HealthEquity vice
president of marketing. "At HealthEquity, we recognize the importance of
educating members about the many facets of health savings accounts. This
award honors our talented team and the distinct multi-media resources we
have developed to help audiences understand and build health savings."
All of HealthEquity's marketing and creative strategy is executed
in-house by a multi-functional team. They operate distinctly within the
company as a full-service marketing agency, offering their services to
business partners. The collaborative team of creatives, writers,
designers, web developers and video artists, together create strategic
communication plans and tools that serve over 27,000 US employers, 1.5
million American households, and 70 of the nation's largest health plans.
Breaking down the many components of an HSA, HealthEquity's marketing
team has collaborated to design attention-grabbing and
easy-to-understand brochures, videos and website tools that demonstrate
the various ways each individual consumer can benefit from an HSA.
Because of these strategies and the exceptional product and services
delivered by HealthEquity, the company is one of the largest and
fastest-growing HSA custodians in the country.
"Utah is fast becoming renowned as a hub of great marketing talent.
Exceptional marketers advance our profession by inspiring teams, raising
the bar and elevating the profile of marketing within the Utah business
community," said Emma Wimberley, president of the Utah Chapter of the
AMA. "The goal of the Utah Marketing Awards is to recognize and
celebrate these marketers, as well as the successful strategies, tactics
and technologies they use."
About HealthEquity
Founded in 2002, HealthEquity is one of the nation's oldest and largest
dedicated health savings custodians. The company's innovative technology
platform and tax-advantaged accounts help members build health savings,
while controlling health care costs. HealthEquity services more than 1.5
million health savings accounts for 70 health plan partners and
employees at approximately 27,000 companies across the United States.
About the Utah Chapter of the American Marketing Association
The American Marketing Association (AMA) is a long-standing and trusted
source for knowledge, educational and career development resources, and
thought leadership in marketing. Local membership to the Utah Chapter
provides marketers and other business professionals access to a wide
variety of proprietary tools and resources that allow them to excel in
their respective fields. The annual Utah Marketing Awards is one of many
opportunities to associate, network, and share ideas with AMA members
and the greater business community through participation with the Utah
Chapter of the AMA. For more information, visit www.utahama.org.
View source version on businesswire.com: http://www.businesswire.com/news/home/20151113005677/en/
HealthEquity
Cody Dingus, 801-633-5466
Vice President of
Marketing
cdingus@healthequity.com
or
Method
Communications
Mikey Collard, 801-461-9752
mikey@methodcommunications.com
Source: HealthEquity, Inc.
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